Data protection Statement

Status 01.01.2026

1. General

This Data Protection Statement is designed to inform you of the type of data collected and how it is used. You will also learn how you can exercise your data subjects’ rights.

Any changes to this Data Protection Statement will be published on this page. This enables you to inform yourself at any time about which data we are collecting and how we use such data.

This Data Protection Statement does not apply to websites accessible via hyperlinks on this website.
 

2. Responsible for data processing / Contact Details

Henkel (Henkel AG & Co. KGaA, Henkelstraße 67, 40589 Düsseldorf, Deutschland)

You may exercise your data subject rights against us as well as against all other joint controllers. We and the controllers jointly responsible with us will immediately inform each other about any rights exercised by data subjects. We will provide each other with all the information necessary to respond to requests for information. 

Henkel AG & Co. KGaA will provide data subjects with the necessary information as required under Articles 13 and 14 of the GDPR. In this process, the other joint controllers provide us with all the necessary information from their scope of operations.

To assert any data subjects’ rights, consent withdrawals or general data protection queries, you can contact us at Henkel AG & Co. KGaA, "Datenschutz", Henkelstraße 67, 40589 Düsseldorf, Deutschland (E-Mail: datenschutz@henkel.com).

3. Collection, Use, and Processing of Personal Data

3.1 General Usage of Website

Henkel uses personal data to provide this website to the users. Any further processing of the data only occurs on the basis of other statutory duties or permissions or if the respective user has consented towards Henkel. 

When users visit the website, Henkel automatically collects and stores certain data.  This includes: the IP address or device ID allocated to the respective end-device which we need for transmitting requested content (e.g. especially texts, images, and product information as well as electronic files provided for downloading, etc.), the activity of users in the context of the website, the type of the respective end-device, the browser in use as well as the date and time of use.

Henkel stores this information for a maximum of 7 days for the purpose of recognizing and pursuing misuse.

Henkel uses this information also for improvements to the service’s presentation, features and functionalities as well as general administration tasks.

Aside from this, Henkel deletes or anonymizes the data on use, including the IP addresses, without undue delay as soon as they are no longer needed for the above mentioned purposes.

Such processing and use of your data is lawful because (1) the processing is necessary for the provision of the website as per Art. 6 para. 1 lit. b GDPR; or (2) Henkel has an overriding legitimate interest in ensuring and enhancing the functionality and error-free operation of the website and that it is tailored to the users’ needs pursuant to Art. 6 para. 1 lit. f GDPR

3.2 Service-Providers / International Data Transfers
 

In order to provide the website and the services contained therein, Henkel may engage service-providers (e.g. for the hosting of Henkel’s websites, computing and database management, tracking etc.) which therefore generally may also process your personal data when you use our websites. 

Most of these service providers are contractually bound to only process such personal data on behalf of Henkel and are located (i) within the EU/EEA, (ii) countries officially recognised by the EU Commission as providing an adequate level of data protection or (iii) in the US and participate in the EU-U.S. Data Privacy Framework.

Where this is not the case or if service-providers themselves engage sub-contractors your personal data may potentially be transferred to third countries (i.e. outside of the EU/EEA and countries officially recognised by the EU Commission as providing an adequate level of data protection (including the US with respect to participants of the EU-U.S. Data Privacy Framework)) not providing for a level of data protection essentially equivalent to that of the EU/EEA.

All of our service-providers are, however, obligated to solely process in or transfer any of your personal data to third countries in case the additional requirements for international data transfers enshrined in Art. 44 et seq of the GDPR are complied with, predominantly by concluding EU Standard Contractual Clauses and, if required, implement additional measures in order to establish an adequate level of data protection. The EU Standard Contractual Clauses are model contracts provided by the EU Commission which – if required – together with additional measures are intended to ensure that your personal data are processed in accordance with European data protection standards even if the processing takes place outside the EU/EEA.

4. Cookies, Pixel, Fingerprints and similar technologies

4.1 General information and information about your right to withdraw your consent

This website uses cookies and similar technologies (altogether “cookies”) that are stored on your device for the following purposes: Strictly necessary, Functional, Performance and Personalized marketing. These are explained in more detail below. 

You can also find more information on the cookies used by our website, especially on their storage period, or exercise your right to withdraw your consent at any time with effect for the future under “Cookie Settings”. There, please move the respective slider to the left and click on “Accept selected purposes” if you want to withdraw your consent for single purposes or click on “Reject” if you want to withdraw your consent for all those purposes. In this case, only cookies that are technically necessary to provide you with this website will be used.

Your consent is set per browser and computer. Therefore, if you visit our website at home and work or with different browsers, you need to withdraw consent with every device or browser.

Henkel involves specialized service providers in processing personal data relating to you for the purposes described below that act as data processors for Henkel in accordance with Art. 28 GDPR or as separate data controllers. The companies that process personal data together with Henkel as joint controllers as per Art. 26 GDPR are listed below.

4.2 Strictly necessary cookies

Strictly necessary cookies are technically required to enable the use of our website (e.g., for displaying content, load balancing and IT security) and will be used automatically. The legal basis for this is the respective provision transposing Art. 5 (3) sentence 2 of the EU Directive on privacy and electronic communications 2002/58/EC into national law in the jurisdiction where Henkel is established, for example in Germany Sec. 25 para. 2 no. 2 of the Telecommunications-Telemedia Data Protection Act (Gesetz über den Datenschutz und den Schutz der Privatsphäre in der Telekommunikation und bei Telemedien, TTDSG) and for the processing of personal data relating to you for this purpose Art. 6 (1) lit. b GDPR.

4.3 Functional cookies

Functional cookies are used to provide you with functionalities which are not strictly necessary, but enable you to use our website in a more comfortable and personalized manner, e.g. by saving and analysing your preferences, entries and settings such as language choices. If you do not allow functional cookies, these functionalities may not be provided or may not function properly.

The legal basis for this is your consent (to the extent given) in accordance with the respective provision transposing Art. 5 (3) sentence 1 of the EU Directive on privacy and electronic communications 2002/58/EC into national law in the jurisdiction where Henkel is established, for example in Germany Sec. 25 para. 1 TTDSG and for the processing of personal data relating to you for this purpose Art. 6 (1) lit. a GDPR.

4.4 Performance cookies

Performance cookies are used to analyse your use of our website in order to measure and improve the performance of our website as well as the usage experience for the users. For this, especially your visits, activities and interactions on our and other websites as well as information about your browser and device are analysed and used to generate pseudonymous statistics. This helps us, for example, to know which pages of our website are the most and least popular and to see how users move around the site as well as to conduct tests and on such basis generate business insights in order to optimize our sales efforts. 

On our websites aimed at business customers, your data may also be used to analyse which company you are working for in order to maintain our information about business entities we may already have a business relationship or that are interested in our products and services. For this, your data may also be matched and combined with data from our partner Dun & Bradstreet as described below.

Furthermore, your data may also be used and analysed to track your purchases of our products in webshops, especially in order to understand which (groups of) website visitors (1) buy which kind of products and (2) where they are buying them from (i.e. from which e-retailer), as well as to analyse which other retailers and stores were visited.

The legal basis for this is your consent (to the extent given) in accordance with the respective provision transposing Art. 5 (3) sentence 1 of the EU Directive on privacy and electronic communications 2002/58/EC into national law in the jurisdiction where Henkel is established, for example in Germany Sec. 25 para. 1 TTDSG and for the processing of personal data relating to you for this purpose Art. 6 (1) lit. a GDPR.

Performance cookies are used in context of the following tools. In the respective description, we also inform you about how you can withdraw your consent for the respective tool specifically. Your general right to withdraw consent for one or all purposes in this section described above remains unaffected.

4.5 Personalized marketing cookies

Personalized marketing cookies may be used by us and our advertising partners stated below, some of whom act as separate controllers or together with us as joint controllers. These cookies may be used by us and our partners to build a profile of your interests, behaviour and characteristics to show you relevant advertisements on our website and other media, such as websites, on social media platforms and in (mobile) applications that all might also be provided by third parties. For this, especially your usage behaviour (also on other websites, social media platforms and apps), including your interactions with content and advertisements, information that you have entered (e.g., in forms and surveys), occupational information about you (that is collected inter alia from LinkedIn) as well as information about your device and your location is analysed. This data may also be used to optimize and measure the success of advertisement campaigns. 

Furthermore, this data may be used to determine whether you use different devices and link them with each other, especially to combine the data collected about you via these different devices as well as to display (personalised) advertisement campaigns and measure the success of advertisements across devices. 

Your data may also be processed to determine whether other devices may be assigned to your household and in this case be combined with data of members of your household for the purposes described in this section regarding personalized marketing, especially in order to display (personalized) advertising across devices assigned to your household. 

If you do not allow cookies for personalized marketing, you might in particular experience advertising that might be less relevant for you.

The legal basis for this is your consent (to the extent given) in accordance with the respective provision transposing Art. 5 (3) sentence 1 of the EU Directive on privacy and electronic communications 2002/58/EC into national law in the jurisdiction where Henkel is established, for example in Germany Sec. 25 para. 1 TTDSG and for the processing of personal data relating to you for this purpose Art. 6 (1) lit. a GDPR.

Personalized marketing cookies are used in context of the following tools. In the respective description, we also inform you about how you can withdraw your consent for the respective tool specifically. Your general right to withdraw consent for one or all purposes in this section described above remains unaffected.

  • Adobe Analytics

Provided you have consented, this website uses Adobe Analytics, a web analytics service provided by Adobe Systems Software Ireland Limited (4-6 Riverwalk, City West Business Campus, Saggart, Dublin 24, Ireland) (“Adobe”) for the purpose of analyzing the usage of this website. 

To this end, cookies are installed on your device. These cookies will collect data such as browser and device information, your IP address, visited websites, and date and time of server request for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider as well as information about the interactions that users had with ads (clicking a text ad or viewing a video ad).

We have implemented Adobe Analytics in a manner so that the last octet (the last portion) of your IP address is immediately obfuscated when the IP address is collected and This in any case performed prior to any further processing of the IP address. Only an approximate location will be available for the purpose of statistical analysis.

Henkel will use the data collected to optimize this website and campaigns, retarget and personalize ads. For this purpose, the cookies stored on your device allow you to be retargeted on our as well as third party websites. For this purpose, your browser is identified during advertising delivery and assigned to a target group. This information is used to display relevant and interesting ads to you.

You find more information about privacy in Adobe services here: https://www.adobe.com/privacy/policy.html  

Withdraw consent: 

You can withdraw your consent at any time with effect for the future by disabling cookies on our website under "Cookie settings".

  • Google Campaign Manager 360 (formerly DoubleClick)

Provided you have consented, with Google Campaign Manager 360 (“Campaign Manager”) we use a service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 (“Google”), to display relevant ads to you. 

For this purpose, Google installs a cookie on your device by using your IP address. In addition to IP address, browser and device information, visited websites and time of access, this cookie also collects information about the advertising shown in your browser and which advertisements you click. This allows Google and its partner sites to display interest-related ads based on the previous visits of Henkel-pages or other websites. The Campaign Manager cookies utilize a pseudonymous identification number assigned to your browser to check the on-screen and appealing ads. For this purpose, your browser is identified when ads are served, and assigned to a target group. The cookies stored on your device by Google thus allow you to be retargeted on the one hand (e.g. within the scope of “Google Ads”) on Google's websites and on the other hand (e.g. within the scope of “Google Campaign Manager 360”) on our websites and – depending on your interests – when you visit websites of other partners. 

This information will also be used for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage.

Within Campaign Manager, we use the conversion tracking system “Floodlight” in order to monitor and report on conversions after users interact with one of our Google display or search ads. To do this, Google installs a cookie on your device. Floodlight tracks user activity on our or a third-party website after the user has clicked a Google ad and recognizes or re-identifies users by means of their User ID. This information can be used by Floodlight for conversion attribution. Floodlight also counts cross-environment conversions (e.g. user clicks a paid search ad on a mobile device but converts from a desktop computer) using – according to Google – various sources of aggregated and anonymized data. 

You find more information about privacy in Google services here: http://www.google.de/intl/de/policies/privacy

Withdraw consent:

You can withdraw your consent at any time with effect for the future by disabling cookies on our website under "Cookie settings”. If you agree to the use of cookies in general, but however, you are uncomfortable with the use of Google Campaign cookies, you can follow this link (www.google.com/settings/ads/onweb) to deactivate the Campaign Manager service by Google.

  • Google Ads

Provided you have consented, this website uses "Google Ads", a service provided by Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”), for the purposes of evaluating the effectiveness of advertising measures and to address you again. 

When you visit our website, “Google Ads” installs a cookie on your device. With that cookie, Google processes the information generated by your device about the use of our website, interactions with our website and advertising measures as well as your IP address, browser information, your previously visited websites and the date and time of access for the purposes of analyzing and visualizing the reach measurement of our advertisements and to display personalized advertisements. For this purpose, it can also be determined whether different end devices belong to you or your household. With “Remarketing”, users of our website can be re-identified and recognized on other websites within the Google advertising network (e.g. in Google Search or on YouTube) and advertisements tailored to their interests can be displayed to them. 

You find more information about privacy in Google services here: www.google.de/intl/de/policies/privacy

Withdraw consent: 

You can withdraw your consent at any time with effect for the future by disabling cookies on our website under "Cookie settings". If you agree to the use of cookies in general, but however, you do not wish to receive personalized Google advertising, you can find information on how to individually adjust your advertising settings with Google under this link (https://support.google.com/ads/answer/2662922?hl=en). You can also install an opt-out plug-in (https://support.google.com/ads/answer/7395996).

5. Use of Social Media Plug-ins

Social Media content management services such as cookies and plug-ins of different social media networks are embedded in our web pages. The associated services are provided by the respective companies (“providers”). Purpose of these services are to enable you to view and share our content with your friends and professional networks. These providers are:

To increase the protection afforded to your data when you visit our web pages, these plug-ins are implemented as “2-click buttons.” This form of integration ensures that, when accessing a page from within our website containing such plug-ins, you are not automatically connected to the providers’ servers. Only if you activate the plug-ins the browser will initiate a data transmission to the providers’ servers. The content of the various plug-ins is then transmitted by the provider concerned directly to your browser and then displayed on your screen.

The social media tool tells the provider your previously visited websites, your IP address, browser information, and the date and time of the server request. On making use of any of the social media functions (e.g. clicking the “Share” button, leaving a comment), also this information will be transmitted by the browser directly to the provider for retention. Those providers may use your data for any own purposes as for analytics, marketing, profiling and linking your data to other data collected about you (such as through your user account with the respective provider) even if you are not logged in to your social media account. 

Please note: The providers may process the data partly also in countries outside of the EU/EEA not providing for an adequate level of data protection including the US if the provider is not a participant of the EU-U.S. Data Privacy Framework. 

We base such processing and use of your data (if applicable, also including any direct transfer from Henkel to providers located outside of the EU/EEA) on Art. 6 para. 1 lit. b or f GDPR as it is required to provide this functionality to you once you decide to interact with a social media plugin implemented on this website.

Further information on the collection and use of data by the providers, in particular also with regard to measures implemented by the providers regarding the transfer of personal data outside of the EU/EEA, and on the rights and possibilities available to you for protecting your privacy in these circumstances can be found in the providers’ data protection/privacy policies:

6. Your Data Subject Rights / Data Protection Officer

At any time, you may assert the right to access your data. Additionally, provided that the respective requirements are met, you may assert the following rights:

  • Right to rectification
  • Right to erasure
  • Right to restriction of processing
  • Right to lodge a complaint with the respectively competent data protection supervisory authority
  • Right to data portability (as of May 25th 2018)

Right to object

At any time, you may assert the right to access your data. Additionally, provided that the respective requirements are met, you may assert the following rights:

  • Right to rectification: You have the right to have false personal data concerning you corrected.
  • Right to erasure: You may also request the deletion of your personal data, for example if your data are no longer required for the purposes for which they were collected or otherwise processed.
  • Right to restriction of processing: You also have the right to request that the processing of your personal data be restricted; in such a case, the data will be blocked for any processing. This right exists in particular if the accuracy of the personal data between you and us is debated.
  • Right to lodge a complaint with the respectively competent data protection supervisory authority: You also have the right to file a complaint at any time with a supervisory authority, in particular a supervisory authority in the Member State where you are staying, working or the place of alleged infringement, if you believe that the processing of personal data concerning you is in violation of applicable data protection laws.
  • Right to data portability: If we process your personal data to fulfil a contract with you or on the basis of your consent, you also have the right to receive your personal data in a structured, commonly used and machine-readable format, provided and to the ex-tent that you have made the data available to us.
  • Right to withdraw consent: if you have provided consent to us to process your personal data, you have the right to withdraw any such consent with effect for the future at any time. The withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal.

Right to object


In case of processing activities involving your personal data that are carried out on basis of a legitimate interest of Henkel or a third party, you have the right to object against such processing of your personal data at any time for reasons resulting from your specific situation. Henkel will stop that processing unless Henkel can prove important reasons for the processing which deserve protection which outweigh your interests, rights and freedoms or if the processing serves to assert, exercise or defend against legal claims.

In these cases, or if you have any other questions or wishes in connection with regard to your personal data, please send an e-mail or a letter using the contact details provided above.

After answering of your inquiry, we delete your inquiry with a period of three years after the end of the respective calendar year.